About the Campaign

Truth. Unity. Style.

This campaign started with a hat—but not just any hat.

Yes, it’s bold. Yes, it flips a familiar phrase. But behind the sarcasm is something dead serious: a wake-up call.  We’re living with the consequences of a choice made by millions—over 77 million people believed in something we now know caused real harm.

This campaign is about facing that truth and demanding accountability, not just for the past—but for what comes next.

Created by a woman, veteran, advocate, and activist, this collection uses fashion as a statement: to spark reflection, to build community, and to remind us that we can stand for justice and look good doing it.

Each limited edition piece features bold symbolism like red, white, and blue, not just as a nod to patriotism, but a challenge to live up to its promise.

This campaign is the beginning of something bigger: a brand built on truth, justice, advocacy, and the power of speaking out. What you wear can be a message, a statement, a stand - and this is just the start. 

This isn’t just merch. It’s a message.

Wear it to speak truth. Wear it to challenge comfort. Wear it to remind the world we don’t have to repeat history—we can rewrite it.